Kuka Aji is an exotic health foods shop based in Peru that has grown into a global presence. Its brand showcases the richness of historical South American culture while maintaining a modern appeal to health-conscious consumers. The name is derived from an ancient spelling of the word "cocoa", and the aji pepper, native to that area. Cocoa and pepper products hold historic impact that goes back thousand years, and their health benefits are world-renown. This allows for development into an extremely robust brand, which KA takes full advantage of.